Logo Creation
Using the main logo of the park to portray that feel of adventure and tie all other sub areas together by creating subsidiary logos that are inspired by the main logo.
Project Brief
I was tasked to create a logo for a fictitious amusement park which in this case was a safari inspired park complete with the different regions Africa is known for.
My Process
My process began with doing thumbnail sketches in order to find out what logo will be appropiate. (See Figure 1.1)
Next I routinely refined my options and digitized them to see which ones worked better and I picked the abstracted "Z". (Figure 1.2)
After much time and peer reviews on various logos I have made the logo for a place called "Zephari" a place where fammilies could come and experience the exotic animals of Africa.
Here is the finalized images and what I chosed to go with for the main park logo along with the different areas of the park.
Conclusion
At the end of this project I have gained an important skill of being able to see similarities between the feel and atmosphere of a place through the design of the main logo. I also found out how to create similar looking logos for any sub spaces within the main identity.